Privacy Policy
We are a business-to-business Wholesaler supporting the retail catering industry
Yardely Limited is committed to ensuring your privacy is protected. Should we ask you to provide certain information by which you can be identified, you can be assured it will only be used in accordance with this Privacy Statement.
It provides detailed information on what, when, and why we collect your personal information, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure.
Under the General Data Protection Regulation (GDPR), ‘personal data’ is defined as any information relating to an identified or identifiable natural person.
What We Collect
We may collect the following information:
- Name and job title
- Contact information such as telephone number, email address, and IP address
- Demographic information such as postcode, preferences, and interests
- Customer-specific information to facilitate and maintain a trading relationship
- Financial information (including from third parties like credit reference agencies & Companies House)
- Other relevant information such as customer surveys
- Personal Guarantees (if applicable)
What We Do with the Information We Gather
We require this information to understand who you are, your needs, and provide you with better communication and services, including:
- Improving our understanding of your needs in providing products and services
- Enhancing your shopping experience by making it quicker for you to find products
- Communicating promotions, offers, events, and services relevant to your interests
- Developing and managing a commercial relationship with you, including notifications about orders, updates, delivery, and price changes
- Internal record-keeping, such as VAT and compliance with HMRC requirements
Why We Collect the Information
We collect and use this information for the following reasons:
- To communicate with you
- To take steps to enter into a contract and/or perform a contract with you
- To establish credit facilities and limits
- To facilitate payments using acceptable methods by Yardely Limited
- For legitimate interests or those of a third party (e.g., maintaining records or legal compliance)
- For compliance with statutory agencies like the Food Standards Agency or Health & Safety Executive (HSE)
- To comply with legal requirements, including proof of identity
Controlling Your Personal Information
We ensure that the collection and processing of this information is always proportionate.
We are committed to securing your personal information. To prevent unauthorized access or disclosure, we have put in place suitable physical, electronic, and managerial procedures to safeguard the information we collect.
We may distribute your personal information to our IT suppliers in maintaining our network and computer systems (with service contracts ensuring security).
We will not sell, lease, or distribute your personal information to third parties except for credit reference agencies, statutory bodies, or law enforcement agencies, unless required by law or with your permission.
We reserve the right to disclose personal information to recover any outstanding debt.
This Statement will be periodically reviewed and updated.
Your Access to Your Personal Information
If you believe any information we hold is incorrect or incomplete, please write to or email us. We will promptly correct any inaccurate information.
If you are unable to resolve any concerns about your personal information, you can contact the Information Commissioner at ico.org.uk/concerns for further information on your rights and how to make a formal complaint.
This Statement has been approved by our Managing Director and will be reviewed annually.